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Tag Archives: “It’s Never JUST Fishing”

Reel Therapy: Fishing!

If people concentrated on the really important things in life, there’d be a shortage of fishing poles.  ~Doug Larson Because I know of places where the water seems endless. Because the day is bright and the sand pulse along the shore is warm. Because I enjoy the challenge, pursuit and thrill of the catch. Because I want to bond with a loved one in the natural world. These are the primary reasons why I like to fish. But there’s more to …

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“It’s Never JUST Fishing”

Let me again refer back to our current fishing promotion and commercial for this blog post. [youtube]http://www.youtube.com/watch?v=IohDx0fuqxQ[/youtube] We kicked around a lot of ideas for that promotion and settled on the “It’s Never JUST Fishing” theme.  That theme means a lot of different things to hard-core anglers.  One meaning that many of us thought of was all the logistics and preparations that go into a fishing trip–getting the boat ready to go, putting new line on reels, finding bait and …

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