LINCOLN – The communications staff of the Nebraska Game and Parks Commission earned eight national awards for its publications, marketing and promotions during the recent Association for Conservation Information’s annual national conference.
NEBRASKAland Magazine earned three awards and received second place in the overall magazine category. The agency also received accolades for its annual report and calendar.
“Nebraska Game and Parks’ communications increase awareness and engagement through comprehensive marketing, public relations, education and outreach efforts. Those efforts result in increased participation in outdoor pursuits and long-term support for parks, hunting, fishing, and other outdoor recreation,” said Christy Rasmussen, communications director.
Nebraska Game and Parks has made strategic improvements to communications and outreach through consumer research, implementing new innovative communications strategies and tactics and by connecting with Nebraskans through multiple media channels.
“It is an honor for the efforts of our staff to engage Nebraskans in the mission of the Nebraska Game and Parks to be recognized as among the best in the nation,” Rasmussen said.
A full list of Game and Parks award winners follows:
— First Place – One-time Publication (Book/Manual); for Nebraska Pond Management
— First Place – Big Ideas/Small Budget; for the “Archery on Fire” event and marketing effort
— First Place – Magazine Wildlife Article; for “Nature’s Cleanup Crew” by Eric Fowler
— Second Place – Magazine; for NEBRASKAland Magazine
— Second Place – Magazine Wildlife Article; for “Another Year at the Sandbar Grill and Café” by Eric Fowler
— Third Place – One-time Publication (Book/Report); for the 2012 Annual Report
— Third Place – Calendar; for the 2014 NEBRASKAland Calendar
— Third Place – Photography; for Eye of the Turkey by Jeff Kurrus
This year’s conference was July 7-10 at Lied Lodge and Conference Center Nebraska City and was attended by communications professionals representing 48 conservation organizations from 33 states. Game and Parks hosted this year’s conference.