Following the Super Bowl, which I thought lacked in creative commercials, I was lamenting to my family that I had not seen any good fishing commercials this year either. I have thought that many of the Rapala commercials over the years have been particularly creative and entertaining. Then I got an e-mail with this video. I think they are taking a different path this year. . . . That is pretty gutsy, calling the shot. We will see how that …
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